A brand-new music video for LL Cool J's 1985 anthem “Rock The Bells,”. Shot in striking black-and-white, the idea was to capture the energy of modern-day New York, where subway riders, riverside crowds, and street cyphers rap along, keeping the fire of LL’s breakout era burning. Thanks for everyone's amazing talent!
Director: Gregory Brunkalla
Production Company: Radical Media @radicalmedia
EP: Jennifer Heath @jenamaste
Producer: Conrad Lenski @conradlenski
Cinematographer: Luke McCoubrey @lukiedookie
Treatment Design: Shane MacGilfrey
Field Producer: Jodi Sonnenberg
Movement Coach: Soraya Lundy @solundy
Production Assistant: Joe Endo
Commissioner: Keith Brown @mrkeithbrown
Post House: Arcade Edit @arcade_edit
Editor: Aaron Thompkins @aarontompkins
Assistant Editor: Max Hoffman
Sound Design: Weston Fonger @westonfonger
VFX: Carbon @heycarbon
VFX Supervisor: Tommy Smith @creativeboost
Executive Producer: Matthew McManus @mjmreel
Senior Producer: Daisy Schmitt @dsychmtt
Special VFX: Matt Lathrom @mlathrom
Studio: New Compositions @newcomps.studio
Titles: Nick Resnicow @nickresnicow
Color Studio: Blacksmith @blacksmithvfx
Blacksmith Producer: Adam Vevang @adamvevang
Colorist: Kevin Ratigan @kevinratigancolor
Camera and Lenses by TCS
Grip and Electric by Brooklyn Lighting & Grip Co.
Special thanks to:
Max Goldman @maxgoldmandp
Lovely Day Restaurant @lovelydayny
Landmark Coffee Shop
Hi-ARTS @hiartsnyc
Matt Lenski @lenskimethod
Violeta Galagarza @violet_kr3ts
Appearances by:
Mr. Reed @mrreedent
Chad Douglass @chaddouglas_
Mecca J. Mshaka-Morris @35mec
Michael Paul
Dashawn Martin
Stacy Bile @stacybile
Leah Pierre-Louis
Jael Hadas @j.hadas
Kaz Will @kazwillmusic
Kaleb Justin @kaleb.justinn
Logan Ritter @loganritternyc
Stephanie Mankuro @je_suis_stephanieannette
Brian Jones @brianjoneswooz
Zano Nkosi @zanonkosi
Trimane Plummer
Eliyah McKoule @eliyahm
Violet Galagarza @violet_kr3ts
Dennis Rivera Lopez @strivefitnessproject
Ashley Gutierrez
Jem Bleu @jembleu
Alonzo Fulcher @alonzo.macc
